Privacy Policy — pf777

1. Introduction

This Privacy Policy (the "Policy") is published by the operator of pf777.cam (the "Operator", "we", "us" or "our") and governs the collection, processing, storage and disclosure of personal data relating to individuals (each a "User", "Player" or "you") who access or use the pf777 online gaming platform at pf777.cam.

pf777 operates as an English-language online gaming platform serving adult players primarily in Pakistan. Our services include sports betting (including cricket, PSL/T20 markets and international football), live casino, slots, table games, instant games and esports markets. All transactions are denominated in Pakistani Rupees (PKR) where applicable.

By registering an Account on pf777, using any Platform service, or continuing to browse pf777.cam after this Policy has been made available to you, you acknowledge that you have read this Policy and that you understand how your personal data will be processed. If you do not agree with any part of this Policy, you must not use the Platform.

This Policy is incorporated into, and must be read in conjunction with, the pf777 Terms & Conditions. In the event of a conflict between this Policy and the Terms & Conditions on a data-specific matter, this Policy prevails.

2. Definitions

Term	Meaning
"Personal Data"	Any information that relates to an identified or identifiable natural person, including but not limited to name, email address, payment details and device identifiers.
"Processing"	Any operation performed on Personal Data, including collection, storage, use, disclosure, transfer or deletion.
"Data Controller"	The entity that determines the purposes and means of processing Personal Data — in this case, the Operator of pf777.cam.
"Data Processor"	A third party that processes Personal Data on behalf of the Data Controller under a contractual arrangement.
"KYC"	Know-Your-Customer identity verification procedures required for account registration and withdrawal processing.
"AML"	Anti-Money-Laundering obligations applicable to financial transactions processed through the Platform.
"Consent"	A freely given, specific, informed and unambiguous indication of a User's agreement to the processing of their Personal Data for a defined purpose.
"Platform"	The pf777.cam website, including all gaming, betting, casino, support and account management services available thereon.

3. Data Controller

The Data Controller responsible for Personal Data collected and processed through pf777.cam is the Operator of the Platform, operating under an international gaming licence. Operator identity details and licensing information are disclosed in the Platform's Terms & Conditions and accessible to registered Users on request via the support team.

For all data-related enquiries, corrections, deletion requests or complaints, Users should contact the Operator via the support channels detailed in Section 16 of this Policy.

4. Personal Data We Collect

4.1 Registration Data

When you create an Account on pf777, we collect the information you provide during registration. This typically includes:

• Full legal name as it appears on your identity document.
• Date of birth (used for age verification).
• Email address (used as primary Account identifier and for communications).
• Mobile telephone number (for account security and optional SMS notifications).
• Residential address (required for KYC and AML compliance).
• Username and encrypted password.
• Currency preference (PKR or as otherwise selected).

4.2 Identity Verification (KYC) Data

For withdrawal processing and ongoing AML compliance, we collect:

• Copies of government-issued photo identity documents (national ID card, CNIC, passport or driver's licence).
• Proof of address documentation (utility bill, bank statement or equivalent, dated within 90 days).
• Proof of payment method (e.g., screenshot or statement showing the account holder's name matching the pf777 Account).
• Source of funds declarations where required by AML risk assessment.

4.3 Financial Transaction Data

All deposits, withdrawals and bonus transactions generate financial records associated with your Account. This includes transaction amounts (in PKR), payment method identifiers (masked account numbers, e-wallet references), timestamps and transaction status logs. Full payment card numbers or full bank account details are not stored on pf777 servers — these are handled by our third-party payment processors in accordance with their own applicable security standards.

4.4 Usage and Technical Data

When you interact with the Platform, we automatically collect certain technical data:

• IP address and approximate geolocation derived from it.
• Device type, operating system and browser version.
• Pages visited, session duration, features used and betting/gaming activity logs.
• Login timestamps, session tokens and Account activity history.
• Cookie data and similar tracking technologies (see Section 11).

4.5 Communications Data

When you contact pf777 support via live chat or email, we retain records of those communications, including the content of messages and the timestamps of interactions. These records are used for quality assurance, dispute resolution and regulatory compliance purposes.

5. Lawful Basis for Processing

pf777 processes Personal Data under one or more of the following lawful bases, depending on the specific processing activity:

Lawful Basis	Processing Activities Covered
Contract Performance	Processing necessary to operate your Account, process deposits and withdrawals, settle bets and deliver platform services under the Terms & Conditions.
Legal Obligation	KYC/AML compliance, age verification, fraud prevention, record retention required by the Operator's licensing authority.
Legitimate Interest	Platform security monitoring, fraud detection, service improvement, internal analytics and responsible gambling monitoring.
Consent	Marketing communications (email, SMS) and non-essential cookie deployment. Consent can be withdrawn at any time without affecting prior processing.

6. How We Use Your Personal Data

pf777 uses Personal Data collected from Users for the following purposes:

• Account Management: Creating, maintaining and securing your pf777 Account; processing login and session management; applying Account controls you set (deposit limits, self-exclusion, etc.).
• Transaction Processing: Processing deposits, withdrawals and bonus transactions in PKR; maintaining financial records for audit purposes; communicating transaction status.
• KYC and AML Compliance: Verifying identity and age; assessing source of funds; complying with anti-money-laundering and counter-terrorism-financing obligations under the Operator's licence.
• Fraud and Security: Detecting, investigating and preventing fraudulent activity, account takeovers, bonus abuse and other prohibited conduct as defined in the Terms & Conditions.
• Customer Support: Responding to enquiries and complaints; resolving disputes; maintaining communication records for quality assurance.
• Responsible Gambling: Monitoring account activity for patterns consistent with problem gambling; applying player protection measures; facilitating self-exclusion requests.
• Platform Improvement: Analysing usage data to improve the Platform's performance, usability and feature set; internal analytics and product development.
• Marketing (with consent): Sending promotional communications about pf777 offers, bonuses and features where you have provided explicit consent to receive such communications. You may opt out at any time.
• Legal Compliance: Complying with applicable laws, regulatory demands, court orders and licensing authority requirements relevant to the Operator's jurisdiction.

7. Data Sharing and Disclosure

7.1 Technology and Service Partners

pf777 shares Personal Data with carefully selected third-party service providers who process data on our behalf as Data Processors. These include:

• KYC and identity verification service providers.
• Payment gateway operators and fraud-screening services.
• Cloud hosting and infrastructure providers.
• Game content providers and sports data partners.
• Customer support platform providers.
• Analytics and platform performance monitoring services.

All Data Processors are engaged under contractual data-processing agreements that require them to process Personal Data only for the specific purposes authorised by pf777, to apply appropriate security measures, and to return or delete data upon termination of the service arrangement.

7.2 Payment References

Where Users initiate deposits or withdrawals through payment channels familiar to Pakistani users — such as Easypaisa, JazzCash, Raast or bank transfers via HBL, UBL, Meezan Bank or Bank Alfalah — limited transaction data may be transmitted to the relevant payment service providers in order to process the transaction. pf777 does not represent that any of these providers endorse or support gambling transactions. Each provider operates under its own privacy policy and terms of service, which Users should review independently.

7.3 Regulatory and Legal Disclosure

pf777 may disclose Personal Data to regulatory authorities, law enforcement agencies, licensing bodies or courts of competent jurisdiction where required to do so by applicable law, court order, regulatory demand, or where disclosure is necessary to protect the rights and safety of the Operator, Platform Users or third parties.

7.4 No Sale of Personal Data

pf777 does not sell, rent or trade Personal Data to unaffiliated third parties for their own independent marketing purposes. Any sharing of data with third parties is limited to the purposes described in this Policy and governed by appropriate contractual safeguards.

8. International Data Transfers

pf777 is operated under an international gaming licence, and certain of our technology partners and data processors may be located outside Pakistan. Where Personal Data is transferred to jurisdictions that do not maintain equivalent data-protection standards to those applicable under our licensing framework, we apply appropriate transfer safeguards, which may include contractual data-processing clauses or equivalent protective mechanisms.

Pakistani Users should be aware that Pakistan's applicable data-protection framework, including the Personal Data Protection Act (to the extent enacted and in force), may have implications for the processing of their Personal Data. pf777 does not advise on the domestic legal position of individual Users and this clause does not constitute legal advice.

9. Data Retention

pf777 retains Personal Data for no longer than is necessary for the purposes for which it was collected, subject to applicable legal and regulatory minimum retention requirements. The following general retention principles apply:

Data Category	Retention Period
Account Registration Data	Duration of Account plus a minimum of five (5) years after Account closure, as required by AML/KYC obligations.
KYC Identity Documents	Duration of Account plus five (5) years after closure, or longer where required by licensing authority direction.
Financial Transaction Records	Minimum five (5) years from the date of each transaction, in compliance with applicable AML record-keeping requirements.
Customer Support Communications	Up to three (3) years from the date of the last communication, unless the communication is relevant to an ongoing dispute or investigation.
Usage and Technical Logs	Up to twelve (12) months, unless required for longer retention for fraud investigation or regulatory purposes.
Marketing Consent Records	Retained until consent is withdrawn plus a reasonable period to demonstrate compliance.

Upon expiry of the applicable retention period, Personal Data is deleted or anonymised in a manner that prevents re-identification, unless a legal obligation requires further retention.

10. Your Rights Over Your Personal Data

Subject to applicable law and the limitations of our licensing and AML obligations, Users hold the following rights with respect to their Personal Data held by pf777:

11. Cookies & Tracking Technologies

pf777 uses cookies and similar tracking technologies to operate the Platform, maintain your session, remember preferences and analyse aggregate usage patterns. The following table describes the categories of cookies deployed:

Cookie Type	Purpose	Consent Required
Strictly Necessary	Session management, login authentication, security tokens and load balancing. The Platform cannot function without these cookies.	No — essential to service
Functional	Remembering language preferences, display settings, odds format preferences and responsible-gambling limit settings between sessions.	No — supports core functionality
Analytics	Aggregated, anonymised data about page performance, navigation flows and feature usage — used to improve the Platform experience.	Yes — via consent notice
Marketing / Targeting	Tracking interactions for the purpose of delivering relevant promotional content. pf777 does not deploy third-party advertising networks without explicit consent.	Yes — via consent notice

You may manage cookie preferences through your browser settings or through the cookie consent interface presented when you first access pf777.cam. Disabling strictly necessary or functional cookies may impair the Platform's operation.

12. Data Security

pf777 implements industry-standard technical and organisational security measures designed to protect Personal Data from unauthorised access, disclosure, alteration and destruction. These measures include:

• TLS/SSL encryption for all data transmitted between your browser and pf777 servers.
• Encryption of stored sensitive data, including password hashing using current best-practice algorithms.
• Access controls restricting internal access to Personal Data on a need-to-know basis.
• Regular security assessments and vulnerability management procedures.
• Incident response procedures for detecting, containing and notifying affected parties of data breaches where required by applicable law.

13. Children and Minors

The pf777 Platform is strictly intended for adults aged 18 or older — or the higher minimum age required by the Operator's license jurisdiction. pf777 does not knowingly collect Personal Data from individuals below the minimum age. Where we become aware, or have reasonable grounds to believe, that a minor has registered an Account or provided Personal Data through the Platform, we will promptly close the Account, delete the associated Personal Data to the extent permitted by applicable legal obligations, and forfeit any balance in accordance with our Terms & Conditions.

Account holders are responsible for ensuring that their devices are not accessible to minors who might use the Platform without authorisation. If you believe a minor has accessed your Account, contact pf777 support immediately.

14. Pakistan-Specific Notes

pf777 serves an audience that includes players in Pakistan. The following points are specifically relevant to Pakistani Users:

• Pakistan's data-protection legislation, including the Personal Data Protection Act (to the extent it has been enacted and is in force at the time of processing), may apply to the processing of your Personal Data. pf777 applies the data-processing standards required under its international licensing framework, which may or may not align precisely with Pakistani domestic law in all respects.
• pf777 is not regulated by, endorsed by, or affiliated with the Government of Pakistan, the Pakistan Telecommunication Authority (PTA), the State Bank of Pakistan, any provincial authority, or any Pakistani financial institution.
• Payment provider names such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah may be referenced in transaction data processed by pf777 solely as identifiers for payment channels used by Players. This does not constitute any affiliation, endorsement or partnership with those providers.
• Users in Pakistan should note that gambling restrictions under the Prevention of Gambling Act, 1977 may affect the legality of their participation. This Policy does not constitute legal advice, and Users must independently assess their own legal position.

15. Changes to This Privacy Policy

pf777 reserves the right to update this Privacy Policy at any time. Where changes are material — for example, changes to the types of data collected, the purposes for which data is used, or the rights available to Users — we will notify registered Users via the Platform interface or by email to the registered address, with at least fourteen (14) days' notice before the changes take effect, except where immediate amendment is required by legal or regulatory obligation.

Continued use of the Platform following the effective date of a revised Privacy Policy constitutes acceptance of the updated terms. If you do not accept the changes, you should close your Account before the new Policy takes effect and exercise your data rights as described in Section 10.

The effective date of the current version of this Policy is displayed at the top of this page. We recommend Users review this Policy periodically.

16. Contact Us & Complaints

For any questions, requests or complaints relating to this Privacy Policy or to the processing of your Personal Data by pf777, please contact us through the following channels:

We will acknowledge all privacy-related requests promptly and aim to resolve them within thirty (30) days. Where a request cannot be resolved within that period, we will inform you of the reason for the delay and provide an updated estimated response timeframe.

If you believe pf777 has processed your Personal Data in a manner inconsistent with this Policy or applicable law, you have the right to lodge a complaint with the data-protection supervisory authority relevant to the Operator's licensing jurisdiction, as identified in the Platform's licensing disclosures.